Kevin Zazzali
Kevin Zazzali
Shift7 Digital is an agency I worked with in 2018. At the time, I focused on the redesign of Beacon, the largest roofing materials distributer in North America.
I joined Shift7 Digital for a three-month contract at the end of 2018. Shift7 is an agency that partners with the world’s leading manufacturers to build their digital experiences.
On this project, the $6B client (aka “Company”) needed to fold three sites into one, after recent acquisitions. My job as UX Designer was to provide direct support to the UX Director and partner with the Senior Visual Designer.
My main contribution was the wireframing of the entire sales funnel, which I did in Sketch, based on research I gathered during the discovery phase. I’ve included the Product Browse page to illustrate the progression of our wireframe from a skeletal structure to a higher-fidelity deliverable.
This included screens for mobile since the site was responsive.
During the research track of the project, I audited the current company’s marketing site, its e-commerce site, and the site of the company it acquired. This helped the UX Director improve the categorization and taxonomy for the newly design online experience.